Emotion, quality and sustainability: developed in close cooperation with the s.Oliver design team, the new interior concept is attuned to these brand values. The colour range consisting of warm beige and grey tones creates a calm atmosphere that leaves room for fashion to take centre stage. Materiality and design language communicate a natural, sophisticated feel that is complemented with a lively design of walls, textiles and built-in elements. Modular platforms and tables facilitate a flexible shelf and display system. The furniture can easily be arranged as desired and combined with seating elements or storage surfaces.
The lighting concept is aimed at creating a pleasant atmosphere in the store and perfectly accentuates the merchandise. Sophisticated light strips make counters and shelves seem to be weightless, an impression that is further intensified by the slender clothes hangers. Strategically placed trendy looks presented on small platforms provide a source of inspiration.
The interior design concept also introduces fresh approaches to the shop experience, such as replacing classic checkout counters by digital service points and displaying current advertising on large digital screens. In addition, community tables invite customers to complement their selection online, exchange information or get useful suggestions. The focus is on making customers feel comfortable to browse, linger and try things out, supported by individual service and advice. Designed uniformly, the interior concept covers the store areas Women, Men and Kids, providing a highly flexible shop layout.
The first flagship store was opened in the city of Munich in December 2021 and will be successively implemented in all s.Oliver stores. Many thanks for the good teamwork and great cooperation.