The charming ERIKA boutique hotel in central Kitzbühel has been experiencing a complete brand relaunch. Established in 1897, the Art Nouveau hotel is surrounded by an enchanting garden with a natural pond and old trees. The heather plants, also known as Erika, that grow here have inspired the logo design. The icon depicting a delicate abstract blossom shape literally crowns the word-image brand.
The corporate design is in dialogue with the interior design developed by our colleagues, integrating the color scheme of the spaces and combining a clear, reduced layout structure with playful details such as geometric and floral patterns.
The branding includes the hotel‘s RIKS Restaurant and Greenhouse Bar, resulting in the creation of a distinctive image that nonetheless smoothly complements the overall design.