Извините, этот техт доступен только в “Американский Английский” и “Немецкий”. For the sake of viewer convenience, the content is shown below in one of the available alternative languages. You may click one of the links to switch the site language to another available language.

Erika Boutiquehotel — Kitzbühel, AT

The charming ERIKA boutique hotel in central Kitzbühel has been experiencing a complete brand relaunch. Established in 1897, the Art Nouveau hotel is surrounded by an enchanting garden with a natural pond and old trees. The heather plants, also known as Erika, that grow here have inspired the logo design. The icon depicting a delicate abstract blossom shape literally crowns the word-image brand.

The corporate design is in dialogue with the interior design developed by our colleagues, integrating the color scheme of the spaces and combining a clear, reduced layout structure with playful details such as geometric and floral patterns.

The branding includes the hotel‘s RIKS Restaurant and Greenhouse Bar, resulting in the creation of a distinctive image that nonetheless smoothly complements the overall design.

Editorial Design
Kitzbühel, Austria