Juwelier Mayer — Starnberg, DE
After 30 years, Juwelier Mayer is entering a new chapter. With the move to new premises and the transition from Michael to Michaela Mayer, the change of generation also marked the right moment to develop a new brand identity alongside the interior design. Colours and design elements from the interior were carried into the brand world, creating a consistent overall concept.
The newly developed logo combines tradition and modernity with a feminine, personal touch. Its handwritten “M” serves as an icon, representing Michaela Mayer, the new owner, while simultaneously abstracting the silhouette of the lake and surrounding mountains.
The brand identity continues across all applications: bags, packaging and business cards incorporate graphic textures inspired by water and stone, echoing the central motifs of the interior concept. The result is a cohesive identity that connects space, brand and communication.
