Paulaner stands for tradition and quality. The new headquarters, production and warehouse site in Munich embraces this concept and developed the interior design and overall concept accordingly. Design and realization are based on brand value and the traditional art of brewing. The offices and the canteen with their classic materials like massive wood, steel, bronze and brass are also reminiscent of the historic roots of brewery.
The brass covered reception desk is a modern interpretation of the traditional brewing kettle. In the office area, the Paulaner logo divides the work space into various zones and simultaneously communicates the brand value. The rustic ambience of the in-house canteen – in combination with modern aspects – celebrates the classic brewery.