Haut und Haar, Privatpraxis — Dortmund, DE
The visual identity of the dermatology practice combines medical expertise with a modern, distinctive aesthetic. The logo’s symbol abstracts the practice’s two central areas of focus – skin and hair – merging the appearance of a skin layer and a hairline into a concise, recognisable mark. The clear, understated typography reinforces the professional character.
The colour palette deliberately uses petrol instead of the classic medical blue, giving the identity a fresh, contemporary feel. A warm cream tone adds a welcoming, balanced contrast.
The corporate design was developed consistently across all analogue and digital touchpoints – from business cards and treatment forms to print and digital advertising, as well as interior and exterior signage. The result is a cohesive visual identity that carries through every aspect of the practice and its communication.
