In 2020, the Austria Trend Hotel “Bassena Wien Messe Prater” will be the first hotel building in Vienna to be launched under the new Bassena hotel brand. The brand architecture, developed in close co-ordination with the corporate identity, completes the holistic brand presence and creates an authentic overall experience.
A young, dynamic and vibrant interior design will be presented, inspired by the expression bassena. Traditionally, a bassena is a public water dispenser in a residential building. In Austrian jargon, the term also refers to a meeting point for the exchange of opinions and information. For the Austria Trend Hotel, both concepts were incorporated into the key visual of the new brand concept. In future, the name Bassena will communicate individuality and contemporary spirit in the form of upscale hotel design.