Expo Real NOVA³ — Messe München, DE
An additional exhibition hall now enhances Expo Real, the international real estate fair at Messe München. In Hall A3, innovative and trend-setting projects with a focus on digitisation are presented. Together with Kitzig Interior Design, an integrated concept has been conceived that links communication design and interior design. The result is a consistent brand identity that includes the development of the name and logo in addition to a guidance system, video animation and advertising material and the stand design in the A3.
The key visual of NOVA³ – an abstracted flowing data stream – guides visitors from the entrances to Hall A3. The concept is supplemented by a reception area, a forum and a restaurant in shapes and colors that harmoniously reflect the overall design.