Expo Real NOVA³
Service Branding, Exhibition Design, Motion Design
Location Munich, Germany
An additional exhibition hall now enhances Expo Real, the international real estate fair at Messe München. In Hall A3, innovative and trend-setting projects with a focus on digitisation are presented. Together with Kitzig Interior Design, an integrated concept has been conceived that links communication design and interior design. The result is a consistent brand identity that includes the development of the name and logo in addition to a guidance system, video animation and advertising material and the stand design in the A3.
The key visual of NOVA³ – an abstracted flowing data stream – guides visitors from the entrances to Hall A3. The concept is supplemented by a reception area, a forum and a restaurant in shapes and colors that harmoniously reflect the overall design.