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Interactive
User Journey
Service Illustration, Motion Design
Client Competition
Year 2018
Do-it-yourself colour finder: Presentation of an interactive user journey for colour selection in DIY stores. The animated list of questions guides the customer step by step to the desired color. Demand analysis, product information and possible combinations lead to individual suggestions and the option to order customized colors. The concise graphics illustrate the extensive selection options and the successive steps in the process.
