Enchilada — Zenz Wirtshaus Mainz, DE
The Zenz introduces country style hospitality to Mainz, serving authentic, home-cooked meals with a focus on carefully selected regional ingredients from sustainable production. The new brand design featuring muted colours combined with handcrafted screen prints and food photography in clear dark shades, similarly reflects this natural, down-to-earth quality.
The word-figurative mark is consistent with the storytelling: the abbreviation «Zenz» refers to the old German female name «Kreszentia» as a symbol for the traditional woman dedicated to pampering her family with delicious and carefully prepared meals.
In combination with the interior design and decoration concept of our colleagues, the brand design completes a holistic brand identity.