{"id":11692,"date":"2021-10-15T11:50:20","date_gmt":"2021-10-15T09:50:20","guid":{"rendered":"https:\/\/www.kitzig.com\/?p=11692"},"modified":"2024-01-31T12:41:29","modified_gmt":"2024-01-31T11:41:29","slug":"expo-real-nova-muenchen-de","status":"publish","type":"post","link":"https:\/\/www.kitzig.com\/zh\/expo-real-nova-muenchen-de\/","title":{"rendered":"Expo Real NOVA³ \u2014 M\u00fcnchen, DE"},"content":{"rendered":"

\u5bf9\u4e0d\u8d77\uff0c\u6b64\u5185\u5bb9\u53ea\u9002\u7528\u4e8e\u7f8e\u5f0f\u82f1\u6587<\/a>\u548c\u5fb7\u6587<\/a>\u3002 For the sake of viewer convenience, the content is shown below in one of the available alternative languages. You may click one of the links to switch the site language to another available language.<\/p>

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Expo Real NOVA\u00b3 \u2014 Munich, DE<\/em><\/p>\n

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The international trade fair for real estate and investments Expo Real in Munich is being extended by another hall this year. With the slogan “Where Real Estate meets Innovation”, trend-setting projects focusing on digital transformation are presented in Hall A3.<\/p>\n

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To attract the attention of all visitors and exhibitors for this innovation, Kitzig Interior Design and Kitzig Identities, commissioned by the trade fair management, developed a dynamic and flexible concept for the hall entitled NOVA\u00b3. In close cooperation, a consistent design has been created which highlights the future-oriented character of the fair and strengthens the focus on innovation.<\/p>\n

Based on the Latin word Nova (“new”) and the number 3 of hall A3, the name NOVA3 reflects the individual character of the hall concept. The key visual, a spiral shaped pattern of lines, is reminiscent of a streaming data flow and unites the corporate colours of EX-PO REAL with the striking petrol shade of NOVA\u00b3. As a leitmotif in a number of variations, the key visual guides visitors on their way from the entrance areas to Hall A3. There, the design is continued in the petroleum-coloured hall floor and in the NOVA\u00b3 booths INFO, FORUM and GASTRO.<\/p>\n

The NOVA\u00b3 INFO area with lounge character welcomes visitors, provides guidance and is the starting point for the INNOVATION TOURS.
“More room for growth” is the distinctive theme of the forum’s design. Based on this, the Kitzig team developed an area for the exchange of information, creative ideas and the presentation of the latest technologies. Cluster seating instead of classic rows facilitates movement and enables visitors to enjoy a variety of activities.<\/p>\n

The restaurant design of the NOVA\u00b3 GASTRO also reflects the design concept and complements the overall appearance of the NOVA\u00b3 exhibition hall.<\/p>\n

In addition to the NOVA\u00b3 concept, the stand Freshup of the Intelligent Urbanization Forum and the design of the “Ristorante Rialto” catering area were also developed and implemented.<\/p>\n

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Category<\/div>\n
Brand development, stand design<\/div>\n<\/div>\n
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Location<\/div>\n
Messe M\u00fcnchen – Munich, Germany<\/div>\n<\/div>\n
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Status<\/div>\n
Trade fair 2019<\/div>\n<\/div>\n
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Services<\/div>\n
design and realisation<\/div>\n<\/div>\n<\/div>\n

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[vc_column_text el_class=”kitzigprojekttext absatz”]Um die Aufmerksamkeit aller Besucher und Aussteller f\u00fcr diese Neuerung zu gewinnen, entwickelten Kitzig Interior Design und Kitzig Identities im Auftrag der Messeleitung ein dynamisches und flexibles Erschlie\u00dfungskonzept f\u00fcr die Halle mit dem Titel NOVA\u00b3. In enger Zusammenarbeit wurde ein durchg\u00e4ngiges Design geschaffen, das den zukunftsweisenden Charakter der Messe hervorhebt und den Fokus auf Innovation verst\u00e4rkt.<\/p>\n

Abgeleitet vom lateinischen Wort Nova (\u201eneu\u201c) und der Ziffer 3 der Halle A3 spiegelt der Name NOVA3 den individuellen Charakter des Hallenkonzepts wider. Das Keyvisual, ein dynamisch geschwungener Linienstrom, erinnert an einen Datenfluss und vereint die Corporate Farben der EXPO REAL und den pr\u00e4gnanten Petrolfarbton der NOVA\u00b3. Wie ein roter Faden begleitet das Visual die Besucher in vielf\u00e4ltigen Varianten auf ihrem Weg von den Eing\u00e4ngen bis in die Messehalle A3. Hier setzt sich das Design im petrolfarbenen Hallenboden und in den NOVA\u00b3 St\u00e4nden INFO, FORUM und GASTRO fort.<\/p>\n

Der NOVA\u00b3 INFO Bereich mit Loungecharakter begr\u00fc\u00dft die Besucher, bietet Ihnen Orientierungshilfe und ist Ausgangspunkt f\u00fcr die INNOVATION TOURS.<\/p>\n

\u201eMehr Raum f\u00fcr Wachstum\u201c bestimmt als charakteristisches Leitbild das Design des Forums. Daran angelehnt konzipierte das Kitzig Team einen Bereich f\u00fcr Information, Austausch und Pr\u00e4sentation kreativer Ideen und neuester Technologien. Mehrere Sitzcluster anstelle klassischer Reihenbestuhlung erm\u00f6glichen einen dynamischen Ortswechsel der Besucher.<\/p>\n

Auch das Restaurantdesign der NOVA\u00b3 GASTRO nimmt das Gestaltungskonzept auf und vervollst\u00e4ndigt das Erscheinungsbild der NOVA\u00b3 Messehalle.<\/p>\n

Neben dem NOVA\u00b3 Konzept wurde auch das Stand-Freshup des Intelligent Urbanization Forums, sowie die Gestaltung des Gastronomiebereichs \u201eRistorante Rialto\u201c entwickelt und umgesetzt.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column offset=”vc_col-lg-4″ el_class=”kitzigrechtsab”][vc_column_text]<\/p>\n

\n
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Category<\/div>\n
Brand development, stand design<\/div>\n<\/div>\n
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Location<\/div>\n
Messe M\u00fcnchen – Munich, Germany<\/div>\n<\/div>\n
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Status<\/div>\n
Trade fair 2019<\/div>\n<\/div>\n
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Services<\/div>\n
design and realisation<\/div>\n<\/div>\n<\/div>\n

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<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u5bf9\u4e0d\u8d77\uff0c\u6b64\u5185\u5bb9\u53ea\u9002\u7528\u4e8e\u7f8e\u5f0f\u82f1\u6587\u548c\u5fb7\u6587\u3002 For the sake of viewer convenience, the content is shown below in one of the available alternative languages. You may click one of the links to switch the site language to another available language. [vc_row][vc_column][vc_column_text el_class=”kitzigtitel” bb_tab_container=””] Expo Real NOVA\u00b3 \u2014 Munich, DE [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-8″ el_class=”kitziglinksab”][vc_column_text el_class=”kitzigprojekttext” bb_tab_container=””] The international trade fair for…<\/p>\n","protected":false},"author":1,"featured_media":34852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-kitzig.php","format":"standard","meta":{"footnotes":""},"categories":[146,29,1],"tags":[109],"_links":{"self":[{"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/posts\/11692"}],"collection":[{"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/comments?post=11692"}],"version-history":[{"count":4,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/posts\/11692\/revisions"}],"predecessor-version":[{"id":34853,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/posts\/11692\/revisions\/34853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/media\/34852"}],"wp:attachment":[{"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/media?parent=11692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/categories?post=11692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/tags?post=11692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}