{"id":30674,"date":"2023-04-05T17:45:13","date_gmt":"2023-04-05T15:45:13","guid":{"rendered":"https:\/\/www.kitzig.com\/?post_type=dt_portfolio&p=30674"},"modified":"2023-04-05T17:50:51","modified_gmt":"2023-04-05T15:50:51","slug":"pos-ladenbau-store-konzepte","status":"publish","type":"dt_portfolio","link":"https:\/\/www.kitzig.com\/zh\/presse\/pos-ladenbau-store-konzepte\/","title":{"rendered":"POS Ladenbau – s.Oliver"},"content":{"rendered":"

\u5bf9\u4e0d\u8d77\uff0c\u6b64\u5185\u5bb9\u53ea\u9002\u7528\u4e8e\u7f8e\u5f0f\u82f1\u6587<\/a>\u548c\u5fb7\u6587<\/a>\u3002 For the sake of viewer convenience, the content is shown below in one of the available alternative languages. You may click one of the links to switch the site language to another available language.<\/p>

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Store concept stands for innovative shopping experience<\/h3>\n

Emotion, quality and sustainability: developed in close cooperation with the s.Oliver design team, the new interior concept is attuned to these brand values. The colour range consisting of warm beige and grey tones creates a calm atmosphere that leaves room for fashion to take centre stage. Materiality and design language communicate a natural, sophisticated feel that is complemented with a lively design of walls, textiles and built-in elements. Modular platforms and tables facilitate a flexible shelf and display system. The furniture can easily be arranged as desired and combined with seating elements or storage surfaces. <\/p>\n

The lighting concept is aimed at creating a pleasant atmosphere in the store and perfectly accentuates the merchandise. Sophisticated light strips make counters and shelves seem to be weightless, an impression that is further intensified by the slender clothes hangers. Strategically placed trendy looks presented on small platforms provide a source of inspiration.
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[vc_column_text el_class=”pressetext” bb_tab_container=””]The interior design concept also introduces fresh approaches to the shop experience, such as replacing classic checkout counters by digital service points and displaying current advertising on large digital screens. In addition, community tables invite customers to com- plement their selection online, exchange information or get useful suggestions. The focus is on making customers feel comfortable to browse, linger and try things out, supported by individual service and advice. Designed uniformly, the interior concept coversthe store areas Women, Men and Kids, providing a highly flexible shop layout.<\/p>\n

The first lagship store was opened in the city of Munich in December 2021. Since then, the store concept has been implemented in popular shopping streets of Frankfurt, Cologne and Hamburg.
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\nPOS Ladenbau + Technology<\/em>
Edition 02\/2023
Location Bad W\u00f6rishofen
Publisher BAUVE Medien GmbH & Co. KG<\/a>
More about the project: s.Oliver Store \u2014 Munich, DE<\/a>
Other s.Oliver Stores: s.Oliver Stores \u2014 Cologne, Hamburg, Frankfurt, DE<\/a><\/p>\n

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[vc_column_text el_class=”pressetext”]Die Materialit\u00e4t und Formensprache sind nat\u00fcrlich und hochwertig und sorgen durch unterschiedliche Strukturen von W\u00e4nden, Textilien und Einbauelementen f\u00fcr Lebendigkeit. Modulare Podeste und Tischeinheiten erm\u00f6glichen ein flexibles Regal- und Warentr\u00e4gersystem, welches zus\u00e4tzlich f\u00fcr Abwechslung sorgt: Die M\u00f6bel k\u00f6nnen beliebig gruppiert und mit Sitzelementen oder Ablagefl\u00e4chen kombiniert werden. Das Lichtkonzept f\u00fcr den Store taucht die R\u00e4umlichkeiten in eine angenehme Stimmung ein und leuchtet die Mode optimal aus. Lichtleisten akzentuieren Tresen und lassen Regalb\u00f6den scheinbar schweben. Die Leichtigkeit wird durch filigrane Warentr\u00e4ger komplementiert. Angesagte Keylooks werden auf realit\u00e4tsnahen Mannequins pr\u00e4sentiert und tauchen ansprechend und gekonnt beleuchtet als Inspirationsquelle immer wieder auf.<\/p>\n

Das Interior Design Konzept zieht sich gestalterisch einheitlich durch die Storebereiche Women, Men und Kids und bietet so eine hohe Flexibilit\u00e4t der Shopaufteilung und in Hinblick auf die wechselnden Kollektionen an.<\/p>\n

Mit dem Interior Design Konzept wurde auch das Shoperlebnis neu gedacht: Klassische Kassentresen werden durch digitale Servicepoints und mobile Kassensysteme ersetzt. Gro\u00dfe, digitale Screens zeigen aktuelle Kampagnenmotive. Einen weiteren Mehrwert bieten Community Tables, die \u00fcber Touchscreens die Markengeschichte erz\u00e4hlen, Kombinationsm\u00f6glichkeiten zeigen und das Angebot des Onlineshops erg\u00e4nzen. Hier ist ausreichend Raum f\u00fcr Beratung und Austausch bei einer Tasse Kaffee oder einem Glas Wasser vorgesehen. Das Wohlbefinden der Kunden zum St\u00f6bern, Verweilen und Probieren steht im Vordergrund, unterst\u00fctzt durch das individuelle Service- und Beratungsangebot.<\/p>\n

Der erste Flagshipstore wurde im Dezember 2021in der M\u00fcnchener City auf 750 Quadratmetern er\u00f6ffnet. Seitdem wurde das Store Konzept unter anderem in den beliebten Einkaufsstra\u00dfen von Frankfurt, K\u00f6ln und Hamburg umgesetzt.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row][vc_column el_class=”pressepdfausgabec”][vc_column_text el_class=”pdfpresse” bb_tab_container=””]<\/p>\n

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POS Ladenbau + Technology<\/em>
\nAusgabe 02\/2023
\nOrt Bad W\u00f6rishofen
\nVerlag BAUVE Medien GmbH & Co. KG<\/a>
\nMehr zum Projekt: s.Oliver Store \u2014 Munich, DE<\/a>
\nWeitere s.Oliver Stores: s.Oliver Stores \u2014 Cologne, Hamburg, Frankfurt, DE<\/a><\/p>\n

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\u5bf9\u4e0d\u8d77\uff0c\u6b64\u5185\u5bb9\u53ea\u9002\u7528\u4e8e\u7f8e\u5f0f\u82f1\u6587\u548c\u5fb7\u6587\u3002 For the sake of viewer convenience, the content is shown below in one of the available alternative languages. You may click one of the links to switch the site language to another available language. [vc_row][vc_column el_class=”presseeinleitung”][vc_column_text el_class=”pressetext” bb_tab_container=””] Store concept stands for innovative shopping experience Emotion, quality and sustainability: developed in close cooperation with…<\/p>\n","protected":false},"author":1,"featured_media":30675,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[75],"dt_portfolio_tags":[],"_links":{"self":[{"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/dt_portfolio\/30674"}],"collection":[{"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/comments?post=30674"}],"version-history":[{"count":2,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/dt_portfolio\/30674\/revisions"}],"predecessor-version":[{"id":30680,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/dt_portfolio\/30674\/revisions\/30680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/media\/30675"}],"wp:attachment":[{"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/media?parent=30674"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/dt_portfolio_category?post=30674"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/www.kitzig.com\/zh\/wp-json\/wp\/v2\/dt_portfolio_tags?post=30674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}