{"id":36878,"date":"2025-08-07T16:53:31","date_gmt":"2025-08-07T14:53:31","guid":{"rendered":"https:\/\/www.kitzig.com\/?p=36878"},"modified":"2026-03-03T10:27:37","modified_gmt":"2026-03-03T09:27:37","slug":"noi-markenrelaunch-boutiquehotel-kitzbuehel","status":"publish","type":"post","link":"https:\/\/www.kitzig.com\/en\/noi-markenrelaunch-boutiquehotel-kitzbuehel\/","title":{"rendered":"Erika Boutiquehotel \u2014 Kitzb\u00fchel, AT"},"content":{"rendered":"

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Erika Boutiquehotel \u2014 Kitzb\u00fchel, AT<\/em><\/p>\n

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The charming ERIKA boutique hotel in central Kitzb\u00fchel has been experiencing a complete brand relaunch. Established in 1897, the Art Nouveau hotel is surrounded by an enchanting garden with a natural pond and old trees. The heather plants, also known as Erika, that grow here have inspired the logo design. The icon depicting a delicate abstract blossom shape literally crowns the word-image brand.<\/p>\n

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The corporate design is in dialogue with the interior design developed by our colleagues, integrating the color scheme of the spaces and combining a clear, reduced layout structure with playful details such as geometric and floral patterns.<\/p>\n

The branding includes the hotel\u2018s RIKS Restaurant and Greenhouse Bar, resulting in the creation of a distinctive image that nonetheless smoothly complements the overall design.<\/p>\n

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Brand Design<\/div>\n<\/div>\n
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Location<\/div>\n
Kitzb\u00fchel, Austria<\/div>\n<\/div>\n
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Year<\/div>\n
2021<\/div>\n<\/div>\n<\/div>\n

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[vc_column_text el_class=”kitzigprojekttext absatz”]Das Corporate Design orientiert sich stark am parallel von unseren Kollegen entwickelten Interior Design, greift die Farbwelt der R\u00e4umlichkeiten auf und kombiniert ebenso eine klare, reduzierte Layoutstruktur mit verspielten Details wie geometrischen und floralen Mustern.<\/p>\n

Auch das RIKS Restaurant und die Greenhouse Bar im Hotel sind Bestandteil des Brandings und erhalten eigenst\u00e4ndige und gleichzeitig in die Gesamtheit eingebundene Charaktere und Erscheinungsbilder.
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Service<\/div>\n
Brand Design<\/div>\n<\/div>\n
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Location<\/div>\n
Kitzb\u00fchel, Austria<\/div>\n<\/div>\n
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Year<\/div>\n
2021<\/div>\n<\/div>\n<\/div>\n

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<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”projektfirst”][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=”kitzigtitel”] Erika Boutiquehotel \u2014 Kitzb\u00fchel, AT [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-8″ el_class=”kitziglinksab”][vc_column_text el_class=”kitzigprojekttext absatz”] The charming ERIKA boutique hotel in central Kitzb\u00fchel has been experiencing a complete brand relaunch. Established in 1897, the Art Nouveau hotel is surrounded by an enchanting garden with a natural pond and old trees. The heather plants, also known as Erika,…<\/p>\n","protected":false},"author":1,"featured_media":34752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-identities26.php","format":"standard","meta":{"slim_seo":{"noindex":"1","title":"Erika Boutiquehotel \u2014 Kitzb\u00fchel, AT - KITZIG INTERIOR DESIGN GmbH","description":"[:en] [vc_row el_class=\"projektfirst\"][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\"kitzigtitel"},"footnotes":""},"categories":[170,169,168],"tags":[49],"class_list":["post-36878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noi-corporate-identity","category-noi-corporate-design","category-noi-kitzig-identities","tag-identities","category-170","category-169","category-168","description-off"],"_links":{"self":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/36878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/comments?post=36878"}],"version-history":[{"count":2,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/36878\/revisions"}],"predecessor-version":[{"id":38326,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/36878\/revisions\/38326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/media\/34752"}],"wp:attachment":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/media?parent=36878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/categories?post=36878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/tags?post=36878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}