{"id":36877,"date":"2025-08-07T16:53:07","date_gmt":"2025-08-07T14:53:07","guid":{"rendered":"https:\/\/www.kitzig.com\/?p=36877"},"modified":"2026-03-03T10:27:41","modified_gmt":"2026-03-03T09:27:41","slug":"noi-branding-happy-franky-troisdorf","status":"publish","type":"post","link":"https:\/\/www.kitzig.com\/en\/noi-branding-happy-franky-troisdorf\/","title":{"rendered":"Happy Franky \u2014 Troisdorf, DE"},"content":{"rendered":"

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Happy Franky \u2014 Troisdorf, DE<\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-8″ el_class=”kitziglinksab”][vc_column_text el_class=”kitzigprojekttext absatz” bb_tab_container=””]Happy Franky is a place for socialising where the focus is on enjoying life. Everything is all about imagination, freedom and the joint experience. HAPPY FRANKY is a venue that combines leisure activities with hospitality offers and a hotel, and is a place for art, culture and fun.<\/p>\n

Within the scope of the realisation of the first site in Troisdorf, we developed an individual, comprehensive brand concept for the new brand in cooperation with our colleagues, who developed the interior design concept in parallel.
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[vc_column_text el_class=”kitzigprojekttext absatz” bb_tab_container=””]Just like the name HAPPY FRANKY was inspired by the character of Frankenstein, a creature put together from various existing body parts and reanimated, the former shopping centre was also brought back to life. The already existing was preserved and features the new as well as the old.<\/p>\n

The wordmark also reflects this idea. The symbol is an amalgamation of various fonts that actually resulted in the development a completely new font: the HAPPY FRANKY font.<\/p>\n

The wide variety of cheerful colours stands for openness and the host of possibilities HAPPY FRANKY offers it guests. The corporate design elements are completed by geometric lines, patterns and blocks of colour which \u2013 used in a wide range of different versions \u2013 visualise and communicate HAPPY FRANKY’s varied and playful identity.[\/vc_column_text]<\/div><\/div>\n\n\t\t\t<\/div>[\/vc_column][vc_column offset=”vc_col-lg-4″ el_class=”kitzigrechtsab”][vc_column_text]<\/p>\n

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Service<\/div>\n
Brand Design, Signage<\/div>\n<\/div>\n
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Location<\/div>\n
Troisdorf, Germany<\/div>\n<\/div>\n
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Year<\/div>\n
2022<\/div>\n<\/div>\n<\/div>\n

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[vc_column_text el_class=”kitzigprojekttext absatz” bb_tab_container=””]So wie sich der Name HAPPY FRANKY von der Figur des Frankenstein ableitet, der aus bestehenden Teilen zusammengesetzt und zu neuem Leben erweckt wurde, so wird auch das ehemalige Einkaufszentrum wieder belebt. Bestehendes wird bewahrt und mit Neuem und Altem best\u00fcckt.<\/p>\n

Auch die Wortmarke spiegelt diesen Gedanken wider. Die Zeichen wurden aus unterschiedlichen Schriftarten zusammengesetzt und ein gleich ein ganzer Zeichensatz entwickelt: der HAPPY FRANKY Font.<\/p>\n

Die Vielfalt der fr\u00f6hlichen Farben steht f\u00fcr Offenheit und die F\u00fclle an M\u00f6glichkeiten, die HAPPY FRANKY seinen G\u00e4sten bietet. Komplettiert werden die Corporate Design Elemente durch geometrische Linien, Muster und Farbfl\u00e4chen, die \u2013 variantenreich eingesetzt \u2013 eine abwechslungsreiche und spielerische Identit\u00e4t visualisieren und kommunizieren.
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Service<\/div>\n
Brand Design, Signage<\/div>\n<\/div>\n
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Location<\/div>\n
Troisdorf, Germany<\/div>\n<\/div>\n
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Year<\/div>\n
2022<\/div>\n<\/div>\n<\/div>\n

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[vc_row el_class=”projektfirst”][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=”kitzigtitel”] Happy Franky \u2014 Troisdorf, DE [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-8″ el_class=”kitziglinksab”][vc_column_text el_class=”kitzigprojekttext absatz” bb_tab_container=””]Happy Franky is a place for socialising where the focus is on enjoying life. Everything is all about imagination, freedom and the joint experience. HAPPY FRANKY is a venue that combines leisure activities with hospitality offers and a hotel, and is…<\/p>\n","protected":false},"author":1,"featured_media":30896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-identities26.php","format":"standard","meta":{"slim_seo":{"noindex":"1","title":"Happy Franky \u2014 Troisdorf, DE - KITZIG INTERIOR DESIGN GmbH","description":"[:en] [vc_row el_class=\"projektfirst\"][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\"kitzigtitel"},"footnotes":""},"categories":[170,169,168],"tags":[],"class_list":["post-36877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noi-corporate-identity","category-noi-corporate-design","category-noi-kitzig-identities","category-170","category-169","category-168","description-off"],"_links":{"self":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/36877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/comments?post=36877"}],"version-history":[{"count":2,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/36877\/revisions"}],"predecessor-version":[{"id":39212,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/36877\/revisions\/39212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/media\/30896"}],"wp:attachment":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/media?parent=36877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/categories?post=36877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/tags?post=36877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}