{"id":42166,"date":"2026-10-30T12:33:13","date_gmt":"2026-10-30T11:33:13","guid":{"rendered":"https:\/\/www.kitzig.com\/?p=42166"},"modified":"2026-10-30T12:54:51","modified_gmt":"2026-10-30T11:54:51","slug":"branding-juwelier-mayer-starnberg","status":"publish","type":"post","link":"https:\/\/www.kitzig.com\/en\/branding-juwelier-mayer-starnberg\/","title":{"rendered":"Juwelier Mayer \u2014 Starnberg, DE"},"content":{"rendered":"

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[vc_row el_class=”projektfirst”][vc_column][vc_column_text css=””]\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”” el_class=”kitzigtitel”]<\/p>\n

Juwelier Mayer \u2014 Starnberg, DE<\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-8″ el_class=”kitziglinksab”][vc_column_text css=”” el_class=”kitzigprojekttext absatz” bb_tab_container=””]After 30 years, Juwelier Mayer is entering a new chapter. With the move to new premises and the transition from Michael to Michaela Mayer, the change of generation also marked the right moment to develop a new brand identity alongside the interior design. Colours and design elements from the interior were carried into the brand world, creating a consistent overall concept.
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[vc_column_text css=”” el_class=”kitzigprojekttext absatz” bb_tab_container=””]The newly developed logo combines tradition and modernity with a feminine, personal touch. Its handwritten \u201cM\u201d serves as an icon, representing Michaela Mayer, the new owner, while simultaneously abstracting the silhouette of the lake and surrounding mountains.<\/p>\n

The brand identity continues across all applications: bags, packaging and business cards incorporate graphic textures inspired by water and stone, echoing the central motifs of the interior concept. The result is a cohesive identity that connects space, brand and communication.
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Service<\/div>\n
Brand Design<\/div>\n<\/div>\n
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Location<\/div>\n
Starnberg, Germany<\/div>\n<\/div>\n
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Year<\/div>\n
2026<\/div>\n<\/div>\n<\/div>\n

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\u00a9 Fotos: NXT Studios<\/p>\n

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MORE\"data-newtitle=\"LESS\"data-icon=\"\"data-newicon=\"\"data-activeicon=\"#333333\"data-effect=\"slideToggle\"data-override=\"0\"data-activetitle=\"#333333\"data-activebg=\"#dbdbdb\"data-img=\"https:\/\/www.kitzig.com\/wp-content\/uploads\/plus-2.png\"data-newimg=\"https:\/\/www.kitzig.com\/wp-content\/uploads\/minus.png\">

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[vc_column_text css=”” el_class=”kitzigprojekttext absatz” bb_tab_container=””]Das neu entwickelte Logo verbindet Tradition und Moderne mit einer femininen, pers\u00f6nlichen Note. Als Icon dient ein handgeschriebenes \u201eM\u201c, das f\u00fcr Michaela Mayer, die neue Inhaberin, steht und zugleich die Silhouette von See und Bergen abstrakt aufgreift.<\/p>\n

Auch die Gesch\u00e4ftsausstattung f\u00fchrt die Gestaltungsidee weiter: Taschen, Verpackungen und Visitenkarten greifen mit grafischen Strukturen von Wasser und Stein die zentralen Motive des Interior-Konzepts auf. So entsteht eine durchg\u00e4ngige Identit\u00e4t, die Raum, Marke und Kommunikation miteinander verbindet.
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Service<\/div>\n
Brand Design<\/div>\n<\/div>\n
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Location<\/div>\n
Starnberg, Germany<\/div>\n<\/div>\n
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Year<\/div>\n
2026<\/div>\n<\/div>\n<\/div>\n

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\u00a9 Fotos: NXT Studios<\/p>\n

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<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”projektfirst”][vc_column][vc_column_text css=””][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”” el_class=”kitzigtitel”] Juwelier Mayer \u2014 Starnberg, DE [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-8″ el_class=”kitziglinksab”][vc_column_text css=”” el_class=”kitzigprojekttext absatz” bb_tab_container=””]After 30 years, Juwelier Mayer is entering a new chapter. With the move to new premises and the transition from Michael to Michaela Mayer, the change of generation also marked the right moment to develop a new brand identity…<\/p>\n","protected":false},"author":1,"featured_media":42168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-identities26.php","format":"standard","meta":{"slim_seo":{"noindex":"1","title":"Juwelier Mayer \u2014 Starnberg, DE - KITZIG INTERIOR DESIGN GmbH","description":"[:en] [vc_row el_class=\"projektfirst\"][vc_column][vc_column_text css=\"\"] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\"\" el_clas"},"footnotes":""},"categories":[170,169,168],"tags":[49],"class_list":["post-42166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noi-corporate-identity","category-noi-corporate-design","category-noi-kitzig-identities","tag-identities","category-170","category-169","category-168","description-off"],"_links":{"self":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/42166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/comments?post=42166"}],"version-history":[{"count":6,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/42166\/revisions"}],"predecessor-version":[{"id":42187,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/42166\/revisions\/42187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/media\/42168"}],"wp:attachment":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/media?parent=42166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/categories?post=42166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/tags?post=42166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}