{"id":27707,"date":"2022-01-08T10:21:56","date_gmt":"2022-01-08T09:21:56","guid":{"rendered":"https:\/\/www.kitzig.com\/?p=27707"},"modified":"2024-01-31T12:44:07","modified_gmt":"2024-01-31T11:44:07","slug":"comma-store-mannheim","status":"publish","type":"post","link":"https:\/\/www.kitzig.com\/en\/comma-store-mannheim\/","title":{"rendered":"comma Store \u2014 Mannheim, DE"},"content":{"rendered":"

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comma Store \u2014 Mannheim, DE<\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\"\"
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-8″ el_class=”kitziglinksab”][vc_column_text el_class=”kitzigprojekttext absatz” bb_tab_container=””]Comma’s new store design concept was developed in close cooperation with the design team of the sOliver Group in the course of the brand reorientation. The design reflects the brand’s mission statement “proud of you” and comes across as self-confident, feminine and elegant. The high-end interior design underlines the premium quality of the collections and simultaneously communicates customer appreciation.
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[vc_column_text el_class=”kitzigprojekttext absatz” bb_tab_container=””]The store’s style is characterised by individuality, diversity and feminine elegance while avoiding formal opulence. It aims at creating a relaxed and harmonious atmosphere by using natural materials and a reduced, calm colour scheme in warm, light nude shades. This understated approach gives centre stage to the merchandise. The bronze clothes racks and wave pattern velour wall in velvety taupe attractively contrast the pale colours of the walls and pedestals. Natural stone flooring and well-placed furniture in light oak further enhance the down to earth look. Stone tiles applied to the pedestals create a harmonious connection to the floor covering.<\/p>\n

Part of the eye-catching furniture are the checkout counter, open cupboards and specially designed chests of drawers, developed as reinterpretations of classic shop furniture. The folding three-part mirror in the dressing rooms is also reminiscent of antique dressing tables. These unique pieces add to the store’s charming personality, diversity and boutique character.<\/p>\n

A variety of merchandise presentations creates multiple options for product placement. The bronze clothes rails are made of round steel tubing with rounded angles. In addition, the tubes are curved in a wave-like manner that soften the impact of clothes being hanged on them. Overall, the soft shapes in combination with round corners and the wave pattern wall complete the store’s light and feminine ambience.<\/p>\n

Indirect lighting in the changing rooms via backlit ceiling sails, folding mirrors, a soft high-floor carpet and boucle\u00b4 armchairs in warm taupe create an experience of warmth and comfort.<\/p>\n

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Category<\/div>\n
Store-Design<\/div>\n<\/div>\n
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Location<\/div>\n
Mannheim, Germany<\/div>\n<\/div>\n
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Status<\/div>\n
2022<\/div>\n<\/div>\n
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Services<\/div>\n
design and realisation<\/div>\n<\/div>\n<\/div>\n

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\u00a9 comma \/ Huy Nguyen<\/p>\n

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[vc_column_text el_class=”kitzigprojekttext absatz”]Die Individualit\u00e4t, Vielfalt und feminine Eleganz pr\u00e4gen den Style des Stores ohne dabei opulent zu sein. Stattdessen entsteht durch eine reduzierte, ruhige Farbgestaltung in warmen hellen Nude-Farbt\u00f6nen und dem Einsatz nat\u00fcrlicher Materialien eine entspannte und harmonische Atmosph\u00e4re. Diese Zur\u00fcckhaltung lenkt den Fokus auf die Mode und stellt sie in den Mittelpunkt. Als Farbkontrast zu den hellen Wand- und Sockelfarben stehen die bronzefarbenen Warentr\u00e4ger sowie eine partielle mit Velour bezogenen Wellenwand in samtigem Taupe. Der nat\u00fcrliche Look wird durch den Natursteinboden sowie einzelnen Highlight-M\u00f6bel in hellem Eichenholz weiter verst\u00e4rkt. Die Natursteinfliesen setzen sich auf den Sockeln der Warentr\u00e4ger fort, die hierdurch optisch zur\u00fccktreten und mit dem Boden zu einer Einheit werden.<\/p>\n

Zu den Highlightm\u00f6beln z\u00e4hlen der Kassentresen, offene Schr\u00e4nke und geschlossene Tischkommoden, die als Neuinterpretationen des klassischen Ladenmobiliars entwickelt wurden. Auch der klappbare dreiteilige Spiegel in den Umkleiden erinnert an antike Frisiertische. Diese Einzelst\u00fccke verleihen dem Store seine charmante Pers\u00f6nlichkeit, Vielfalt und Boutique-Charakter.<\/p>\n

Die vielf\u00e4ltigen Warentr\u00e4ger beleben den r\u00e4umlichen Gesamteindruck und bringen Abwechslung in die Pr\u00e4sentation. Ebenso bietet es flexible M\u00f6glichkeiten der Anordnung und Gruppierung. Die bronzefarbenen Warenstangen sind aus rundem Stahlrohr gefertigt und die Winkel abgerundet. Zus\u00e4tzlich sind die Rohre wellenf\u00f6rmig geschwungen und beleben so die H\u00e4ngung. Zusammen mit den abgerundeten Tischecken und der partiellen Wellenwand verleihen die weichen Formen dem Store eine leichte und feminine Raumwirkung.<\/p>\n

Die Beleuchtung in Umkleidekabinen erfolgt zum einen indirekt \u00fcber hinterleuchtete Deckensegel, sowie den hinterleuchteten Klappspiegeln. Der weiche Hochfloor-Teppich und die Sessel in Boucl\u00e9 bezogen in warmen Taupe-T\u00f6nen erzeugen eine sanfte Behaglichkeit.<\/p>\n

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Category<\/div>\n
Store-Design<\/div>\n<\/div>\n
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Location<\/div>\n
Mannheim, Germany<\/div>\n<\/div>\n
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Status<\/div>\n
2022<\/div>\n<\/div>\n
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Services<\/div>\n
design and realisation<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″ offset=”vc_hidden-xs”][\/vc_column][vc_column width=”2\/3″][vc_raw_html bb_tab_container=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJlbWJlZC1jb250YWluZXIlMjIlM0UlMEElM0NpZnJhbWUlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnBsYXllci52aW1lby5jb20lMkZ2aWRlbyUyRjc1MTU2MDY1MiUyMiUyMHdpZHRoJTNEJTIyNjQwJTIyJTIwaGVpZ2h0JTNEJTIyMzYwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwd2Via2l0YWxsb3dmdWxsc2NyZWVuJTIwbW96YWxsb3dmdWxsc2NyZWVuJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNFJTBBJTNDJTJGZGl2JTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\"\"
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\u00a9 comma \/ Huy Nguyen<\/p>\n

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<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text el_class=”kitzigtitel”] comma Store \u2014 Mannheim, DE [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-8″ el_class=”kitziglinksab”][vc_column_text el_class=”kitzigprojekttext absatz” bb_tab_container=””]Comma’s new store design concept was developed in close cooperation with the design team of the sOliver Group in the course of the brand reorientation. The design reflects the brand’s mission statement “proud of you” and comes across as self-confident, feminine and…<\/p>\n","protected":false},"author":1,"featured_media":34855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-kitzig-cat.php","format":"standard","meta":{"footnotes":""},"categories":[140,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/27707"}],"collection":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/comments?post=27707"}],"version-history":[{"count":8,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/27707\/revisions"}],"predecessor-version":[{"id":34856,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/posts\/27707\/revisions\/34856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/media\/34855"}],"wp:attachment":[{"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/media?parent=27707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/categories?post=27707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kitzig.com\/en\/wp-json\/wp\/v2\/tags?post=27707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}