Spatial Marketing

Campaign

Service Logo Design, Spatial Design Concept

Location Germany

Client Competition

Year 2019

The restructuring measures for the railway station and the newly planned roof have been delayed. In the meantime, an on-site communication concept serves to promote the station and attune passengers and residents to the upcoming innovations.

Based on the planned roof construction in wave form, a graphically abstracted key visual has been developed, that is used both as a campaign logo and a design element in all media. The core message “The Wave is Coming” is communicated through a variety of objects such as wall design, installations or give-aways.

The striking design and the reduced use of colours are visually effective in the busy station environment and form a consistent concept extending from the platform to the downtown area.